Is this a novelty? Okay, the AirTag itself is a really new device, but the market was full of Chinese Bluetooth trackers before. Why would Apple get involved in this hopeless competition? Well, first of all, it's beautiful. Lovers of apple accessories would buy such a thing, even if it had nothing inside at all. Secondly, there is nothing inside, and not even just Bluetooth, but there is also NFC and a U1 chip, which ensures accurate positioning of the tag (but this does not work for us due to busy radio frequencies). Third, Apple knows how to take ordinary things that work somehow and make them work right. AirTag fits perfectly into the Apple ecosystem in general and the FindMy service in particular, providing the simplest, most logical and seamless user experience possible. In general, fans buy without my advice for any money,
5 reasons to buy Apple AirTag:
- excellent design in the best traditions of Apple;
- deep integration into the Apple ecosystem;
- reliability and predictability in work;
- UWB support;
- dust and moisture protection IP67;
5 reasons not to buy an Apple AirTag:
- lack of control elements;
- the need to use straps;
- inoperability of UWB in our area;
- limited only by the Apple ecosystem;
- inflated prices at the start of sales in Ukrainian retail.
What's in the box?
I got AirTag without branded packaging. But the loss is not great: there is nothing in the kit, except for the information booklet and the device itself with the battery. The tracker is additionally covered with a film, its removal automatically activates the battery contact and turns on the device. The photo below shows the AirTag in one of the branded leather key fobs (sold separately, not included).
What does it look like?
In the best Apple traditions: glossy white plastic and mirror-polished metal. Buyers of the official Apple online store are offered free engraving on the plastic side: emoji or lettering. Customers of other retail stores are deprived of this opportunity.
The AirTag has no through holes or anything to attach a carabiner, lanyard, or other attachment to. Therefore, in most use cases, you will need a keychain. I am sure that very soon the market will react with a huge number of options for every taste and wallet, but so far there are few of them, and they cost a lot. In the photo below you can see how AirTag looks in one of the basic versions (the key fob is purchased separately).
The impression of appearance is spoiled by impracticality. Firstly, as we have already understood, it is inconvenient to use AirTag without additional accessories. Secondly, the polished metal surface is very easily scratched and loses its original appearance. I'm afraid to even imagine what it will be like after a month of wearing it on a bunch of keys.
How to connect and configure?
As simple as possible. But only if you have an iPhone with iOS 14.5.1 or later. IPhones with older versions of the operating system will understand that you are trying to connect new hardware and will offer to update. The very same connection comes down to the fact that you bring the AirTag to your smartphone. He will ask you to choose the name of the label (you can take a standard one from the list or enter any other) and the corresponding emoticon emoji. After that, the tag will be tied to your AppleID, you can see its location in the "Things" section of the "Find My" application.