Smartphone manufacturers love to trick a competitor by advertising their product against the background of its " shortcomings " . Almost after each presentation in the course is a satire and sarcastic comments, but and in a normal day, no one against ridicule " the enemy " . This happened with Xiaomi and OnePlus.
In what business
It all started with a Twitter post from OnePlus India . On it is depicted OnePlus 8T in the surroundings of apples, and the inscription reads: " stands out in the world of apples with a smartphone OnePlus » . Of course , this is a stone in Apple's vegetable garden.
Apple itself did not react to this message in any way , but Xiaomi joined the dialogue. Her Indian office posted an image of the Mi 10T Pro under a OnePlus post with the caption: “ But why settle for less when you have more. New Year. Resolution 108 MP ” .
At the same time, Xiaomi played up the OnePlus slogan - Never Settle, using the SettleForBetter hashtag.